To sell a product well, it is very important to use powerful selling words to really convey

each and every little benefit that your product has to convince the customer. It is not

uncommon to see words like “unbelievable” and “phenomenal” and something along those lines in

really great salesletters.

However, there are some marketers who intentionally use hyped-up descriptions to sell off

their products. These marketers mislead customers into thinking that their products offer

benefits that do not really exist in reality. At this point, it would be appropriate to quote

a story that really happened:

One evening, a fellow marketer in my MSN Messenger list messaged me to check out his newest

salesletter for his product, an ebook on earning revenue with contextual advertisement. I

logged on to his website and was drawn right into his sales copy! The reason was the

salesletter dived right into my desires and promised that “everything I have ever wanted” can

be obtained just by purchasing the said ebook and executing whatever is inside. The

salesletter also made it seem that the author owns fleets of Mercedez Benz cars, luxurious

mansions and private yachts.

The problem was I know this particular marketer personally. He is actually a 17 year old high

school graduate looking for a few quick bucks by selling a little ebook he compiled with

information collected from various sources from the Internet. My emergency alarm immediately

kicked in and I can just imagine how many naïve newbies can be fooled with the deceptive

sales copy.

The sad but very real fact is that there are many scam artists online, waiting to rip you off

your hard-earned money. Hence, remember that the usual advice for consumers still apply

online: use your common sense. If something sounds too good to be true, it probably is too

good to be true.

Remember, when you intend to purchase something from the Internet, do a basic check-up on the

merchant website. First and foremost, if you have even the slightest question on any of the

features of the product mentioned, email the merchant regarding it and observe the attitude

with which he/she replies. Customer support reveals a lot about the integrity of a business.

Finally, if you can’t even find support email

You have created your own product that has been proven to have great demand, you have a

salesletter that has a sky-high conversion rate, but all that would be futile and you will

earn nothing if you don’t have a single soul passing by your website since you will have no

one to sell to! You might be a total beginner and therefore do not have a massive mailing

list to sell to, and your website is on the 103th page of search engine results pages. We can

change all that with a few tried-and-tested traffic generation techniques.

First and foremost, let me make it clear to you that search engine optimization is not the

only way to gain massive amounts of traffic! You see, search engine result pages are in a

sense just web pages – similar to regular websites around the web. It is only so lucrative to

have your website listed on the top of search engine results because many people use the

search engine to search for information and arrive on the search engine results page. Hence,

loads of people see your site’s link and you attract loads of traffic.

The effect would have been exactly the same if your website is mentioned in a website with

very high traffic. For example, imagine what would happen if your website was mentioned on

the front page of Yahoo’s website! Your website will receive so much visitors your bandwidth

might go over the limit. So, the trick is to get other high-traffic websites in your niche to

link to your website. To do this, you must give them very strong reasons to link to you –

maybe it’s this very thought-provoking article you’ve posted on your site, maybe it’s the

ingenious solution to this lifelong problem everyone has had for all their lives. In short,

give people amazing reasons or value to earn a link from them.

Alternatively, you may link to a certain high-traffic website that’s related to yours and ask

for a link back. This technique is called reciprocal linking and is a very common technique

for gaining links. However, before you even ask for the link, check your own website and ask

yourself if you would be proud to recommend such a site to your readers, and whether it will

provide useful information to your readers. In short, make sure your website has its own

value and not just an empty shell devised to attract traffic!

Many marketers have created or acquired products that they thought would sell well and, in

their enthusiasm, set up everything from sales letters to websites to getting traffic.

However, a lot of these marketers have forgotten the single most important factor that will

affect their product sales – the "sellability" of the product.

When you begin creating products or buying rights to a certain product to sell, the most

important factor you must take into account is the demand of the product. Do people want your

product? It is simply stupid to waste a month’s time preparing a product, setting up the

website and required sales techniques only to find that people do not even flick an eyebrow

at your product!

Your final goal is to deliver the product to your customer and collect his or her money. In

order to do this, you must make sure your customer wants to buy your product in the first

place. How do you find out if they want your product? Simple. Just ask! Ask in forums related

to your niche. Hold a survey or public poll. The Internet is a flat playing field, and you

have the power to reach just about anyone in the world who has an Internet connection.

Let’s say you have this brilliant idea on creating a step-by-step instruction on how to cook

Malaysian food. First, you must find out if anyone is interested (or even heard of) Malaysian

food. To do this, go to a food-related forum and ask tactfully if anyone would be interested

in learning Malaysian cuisine. Do not ask blatantly whether anyone would like to buy an ebook

with instructions on how to cook Malaysian food, or you might be in danger of being accused

of spamming.

On the other hand, you can give out a few samples of your Malaysian recipes to test the

waters – see how the forum members react to them. If they show enthusiasm for learning more,

then you definitely have a market in this. If they show no interest, then it is time to look

for a new idea to market. You save time in the long run because you don’t have to find out

the low demand for your product the hard way.

If your idea is welcomed by the forum members you surveyed, you can go ahead and compile your

extensive ebook on cooking Malaysian food because there is interest in the information you

possess. Where there is interest, you can easily build up desire for your product, and with

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