An online business consists of many essential components: website design, product creation,

payment processing, salesletter, affiliate programs and so on. How about coupling that with

sales and advert tracking?

When a lot of Internet marketers start out with their small home based businesses, they have

totally no idea that their businesses could grow into "something that huge". One-man eBay

stores grow into full-fledged online shops run by a team of dedicated salespersons, logistics

and customer support personnel. At the end, you can never manage every little aspect of your

business when it grows to a certain extent, and that is when outsourcing comes in handy.

However, care must be taken to choose the right people to outsource your tasks and equal

detail must be paid attention to to provide the best working environment for greatest

productivity. The tasks you should outsource to people are those mundane and repetitive jobs

like answering emails, keeping track of stocks and sales figures and so on. This ensures that

while you hand some of your responsibilities to other people, they have the least chances of

screwing up because the jobs they are handed are easy and straightforward. In contrast, never

let others make decisions that will greatly affect your business if you do not want to risk

losing your business overnight.

While you have to hire people on wages for some jobs such as book keeping, some jobs can also

be accomplished by outsourcing to freelancers. For examples, you can get ghostwriters to

write good content for your website and you can get freelance designers to spice up your

merchant site. You do not need to hire these people on a regular wage because once their job

is done, they do not have much follow up work to do for your business. A good resource for

freelancers would be www.elance.com and www.rentacoder.com, where freelancers and buyers have

transactions on a per job basis.

When your business reaches a certain extent, you will start to find it hard to keep track of

everything and this means time to outsource. Think of it this way: you may lose a little

money to hire other people to do some of your daily tasks, but you earn more money from the

increased productivity.

Preselling is the work you must start doing before you release and sell your product; that’s

why it’s called pre-selling. It’s the work you do to convince your to-be-customers that your

product has great benefit and only a fool will pass your offer without purchasing — all this

without actually "selling" the mentioned product.

Preselling can be seen as selling yourself to the customer before you sell your product. When

you sell yourself to the customer, you are making your customers think "okay, this guy is not

one of those greedy marketers. He’s actually here to help me out." so that they will let

their guard down and listen to your sales pitch.

Preselling is also the art of building up anticipation. If a friend told you his chronic

headache has been solved overnight by “some new medicine” but did not mention what it really

was, would that leave you wondering what the medicine really is? More so if you’re having a

chronic headache yourself! That’s why by mentioning a benefit which would get your prospects’

ears perked up again and again but not really revealing what the solution is, you will get

your prospects dying to hear what you have to say next as you reveal slightly more about the

solution each time. When you finally uncover the whole thing, your prospects will be crawling

all over your website looking for the buy button!

However, preselling is not just about unveiling your product bit by bit. In fact, that was

only one of the various ways one can presell. For example, you might run a weekly newsletter

on acne problems and coincidentally you have just written this great ebook called “10 Ways to

Solve Acne Woes Once and For All”. In your newsletter, you can presell by including a snippet

or two from your ebook and mentioning it as a viable solution to acne problems. If people get

good advice from your newsletter, they will perceive you as an expert on acne problems and

naturally will be curious to find out the ways you can teach them to solve their problems.

At the end of the day, it all boils down to giving value to people before you ask people to

buy something from you. If you can help people to solve their problems, they will, more often

than not, be very willing to buy products from you.

Let’s imagine a situation where we have two Internet marketers who know each other. One has a

great product that will sell very well but he has no mailing list, no affiliates, nothing.

The other is a great marketer with tens of thousands of subscribers in his mailing list, but

the problem is he has nothing to sell to them. The very obvious solution here is to give the

product to the great marketer with lots of contacts, and split the profits between them.

This, my friend, is the very essence of Joint Ventures.

As more and more people start their own home based businesses online, the market is going to

get more and more saturated and the competition will grow fiercer by the minute. The fastest,

most effective and easiest way to build your own online business empire is through joint

ventures. That is, join forces with other marketers to sell your product.

When you joint venture with another marketer, you can ask him (or her) to send an endorsement

of your product to his existing mailing list, so you do not need to worry about collecting

subscribers from scratch. You already have an easily accessible target market. The trick is

to find the right marketer whose subscribers will be interested in your product. Once you

achieve that, you won’t even have to worry about generating traffic to your salesletter or

finding affiliates to promote your product. All of that is already done for you.

When you joint venture with a solid player in the field, your perceived value and reputation

will instantly increase because if this well-known person in the field is willing to work

with you as a team, you must have some substance! Hence, when you manage to hook up a joint

venture with someone who’s a “regular player” in your niche market, your status will

instantly change from “total newbie” to “guru status” overnight!

Last but definitely not least, you will get a chance to build a lasting relationship with a

big figure in your niche market, and that alone will worth more than the profits you pull in

over that single Joint Venture. When you have a dominant figure in the market as your friend,

you will gain a lot of privileges and perks that no newbie like you could ever get their

hands on – for example new insights into interesting product ideas and marketing strategies.

You can’t even buy that for hard cash!

So, start looking