Adsense: the google adsense report and why the program is original
Written by Google AdSense worker on October 3rd, 2009 
Understanding the Google Adsense Report
When you log into your Google Adsense account, you are automatically taken to the where you can view all your Adsense activity. On the Reports tab, you’ll “Today’s Earnings.” This is the approximate amount you have earned today in your Google account. Earnings are not final at this point and could be adjusted for invalid fees.
It’s interesting to look at the breakdown. As you can see, Adsense for which refers to the targeted ads appearing on the pages in which you content, is listed first. Here you will see the number of page impressions in the first column. While a page impression is generally the same as page view, that is not always the case. For a more detailed definition a page impression, see Google Adsense support, click on Your Adsense Account and then click Adsense Report.
Next, you’ll notice the number of clicks. This refers to the number times “your ads” were clicked on.
Page click through rate or CTR is in column shown as a percentage. It represents the percentage of the time an clicked on after viewing your page.
Page eCPM which stands for effective cost per It is calculated by dividing total earnings by the number of page impressions thousands.
Don’t be intimidated by these statistics.
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